Tuesday, April 30, 2013

First ad campaign for Balenciaga (from Alexander Wang)

The first ad campaign by Alexander Wang for Balenciaga has just been released on the brand's website... and it features a headless woman.

The campaign was shot by Steven Klein, and presumably will give the direction Wang sees for the house.  In WWD, the designer states he was going for " a very cinematic portrayal ...with lots of emotion."  Overall, it is quite the departure from what we have seen from Nicholas Ghesquiere who created sulky, colorful campaigns with well known celebrities/models.

How long will the comparison continue?


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