H & M to dress Swedish Olympians

H&M has just signed a contract with the Swedish Olympic Committee.  They will be dressing the athletes for the upcoming 2014, Summer Games, and the 2016 Winter Games... as well as, the paralympics and the opening and closing ceremonies.

Head of designer for the mass retailer, Ann-Sofie Johansson, states "the clothes will bring together sport and fashion in a totally new way and have Swedish heritage as a proud influence on the collection."

DailyTelegraph