Tuesday, May 14, 2013

It's not just YSL who can change their name: CK changes its name

CK Calvin Klein is out... in is Calvin Klein Platinum.

Calvin Klein Inc, is rebranding all division of CK Calvin Klein to Calvin Klein Platinum.  This will include all divisions of CK...although CK fragrances will not be impacted by the change.  The company will begin the change watches and jewelry this Fall; while apparel and accessories will start over the next year.

This change affects only the CK bridge line, and does not include Calvin Klein white label which is the better tier of the brand.

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