it's official: Renzo Rosso speaks about Nicola Formichetti and the future of Diesel

BOF speaks to Renzo Rosso, founder of Diesel, about his new employee, Nicola Formichetti, formerly of Thierry Mugler. Formichetti will the first ever sole creator director for the brand. Rosso hopes Nicola Formichetti's design will be matched with his high profile, social media presence with over thousands of followers.

Hoping to bring Diesel back to its early days with a strong following and a strong buzz. First step with the social media role, will be sending out a video via Ipad Minis to all of the fashion influencers of the world. The video will feature both Renzo Rosso and Nicola Formichetti speaking about the new partnership alongside a backdrop of digital imagery. A modern way to send out a new message.