Tuesday, March 19, 2013

the Business of Fashion critiques the critics:

"Where are the advertisers?"
BOF challenges the idea of today's fashion critics.  How much are they criticizing or rather just giving a run-down of the runway?
It is no wonder that most ‘critics’ are not critics, but just give a report of what goes down the runway, without voicing any real opinion. It is also no secret that for more than the past decade, editorials have been ruled by advertisers. You place an ad, you get an editorial page, and if the advertiser does not get proper coverage, they pick up the phone and demand editorial coverage or they will pull their money. So, can you really expect a critic for a publication that thrives on that ad money to say that the Chanel or the Louis Vuitton show was crap? Not likely.

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